Lessons From the Strategics

One of the more memorable moments from the Medtech MVP conference was Medtronic CEO Geoff Martha’s advice that medtech firms must think beyond individual devices and toward broader ecosystems. That comment is especially relevant to neuromodulation, where therapies have historically been developed around discrete implantable or wearable devices. In pain, movement disorders, epilepsy, sleep, migraine, and other neurological conditions, the next generation of systems is increasingly likely to depend on patient selection tools, device-generated data, digital workflow support, remote monitoring, and payer-aligned outcome tracking.